The portable sanitation industry has developed into a $1.5 billion a year business with an estimated 1.4 million portable restrooms in use. We have all used them and we have all had similar experiences that make us not want to use them again.
PortaJane puts a whole new spin on the tired and dirty business model that exists in the industry. There are four primary segments in the industry:
The vast majority of the units are in the construction industry, which is a male dominated industry and is not the primary focus of PortaJane. Instead franchisees will focus primarily on the special event markets. Special event operators and event planners are frequently women and are more sensitive to the needs of their participants, making them ideal candidates for PortaJane. By initially focusing on these events, brand awareness will be gained, helping to stimulate demand within the other market segments as PortaJane continues to change the way women feel about portable restrooms.
Communities have a significant number of special events to target including: